Last month we introduced our monthly update and in no time we had hundreds of new subscribers, from home and abroad, so from this month this update on LinkedIN will be in English.

Jouw.id (dutch for ‘your’.id)

The service that we are rapidly developing is 1 login for different platforms, where you save your settings and preferences once in your personal data vault. So no more cookie walls, but personalization on all platforms where you will use this new service. We recently announced internally that we have chosen the name jouw.id for this purpose! And now you know it too.

The idea behind this is that in the current data ecosystem the data is always tied to the service and is often presented as my.servicename. While of course not a single data point in those ‘my’ environments actually belongs to you as a user. With jouw.id you will not only be able to log in to all your favorite platforms, but you will also be able to really decide for yourself what happens to your data. In clear language with transparent settings. This way you can keep your own lists of news preferences, most important interests and favorite brands, and decide with whom you share what for how long. You remain anonymous, but your preferences are still recognized. Just like in real life. So jouw.id is truly all yours!