Personalised public services. Without tracking or profiling.

Public organisations exist to serve people, not to follow them. Yet many digital public service providers struggle with a fundamental tension: how do you offer relevant, personalised services while complying with privacy law and public values?

SNDK offers a way out. Through the Upod software, citizens can store their own data in a personal data store and decide which organisations may access it, temporarily and with explicit consent. Control stays with the citizen. Better services, without compromising privacy.